6 Must know Tips and Examples for Hotel Reputation Management
As a business owner, you know the importance of having a good reputation. In the online world, your reputation is everything and many are keen to remove negative reviews online. You need to make sure that your hotel is staying on top of its hotel reputation management and here are six tips to help you do just that. Plus, we’ve included some examples from real hotels so you can see how it’s done. Keep reading for more!
- Monitor your online reviews
The first step in managing your hotel’s reputation is to monitor what is being said about you online. This includes reviews on websites like TripAdvisor, Google+, and Yelp, as well as comments on social media platforms like Twitter and Facebook. You should set up alerts for your hotel’s name so that you can be notified anytime someone mentions you online. This way, you can quickly address any negative feedback and try to resolve the issue.
- Respond to online reviews
Once you’ve identified any negative reviews, it’s important to respond to negative reviews publicly. Thank the reviewer for bringing the issue to your attention and let them know that you’re taking steps to resolve it. Be sure to keep your tone polite and professional, even if the review is scathing. Responding to reviews shows that you care about your customers and their experience at your hotel.
- Address complaints privately
If a customer has a complaint, address it privately. Thank them for bringing the issue to your attention and offer to help resolve it. This is a much more effective approach than trying to address the issue publicly. It also makes the customer feel like they’re valued and that their opinion matters.
- Monitor social media chatter
In addition to monitoring reviews, you should also monitor social media chatter about your hotel. This includes comments and conversations on Twitter, Facebook, and Instagram. By keeping an eye on what people are saying, you can get a sense of how people are feeling about your hotel. If you see a trend of negative sentiment, take steps to address it.
- Use social media to build positive sentiment
While you’re monitoring social media, take advantage of the opportunity to build positive sentiment. Share photos of your hotel and its amenities, post positive reviews from guests, and run contests and promotions. Showing off the good things about your hotel can help offset any negative sentiment that may be brewing.
- Invest in online reputation management software
If you want to make sure that you’re staying on top of your hotel’s online reputation, consider investing in online reputation management software. This software will help you track all of the online mentions of your hotel, as well as identify any negative sentiment. It can also help you respond to reviews and complaints quickly and effectively.
Now that you know how to manage your hotel’s online reputation, it’s time to get to work and get some white label services! These six tips will help you keep your hotel’s reputation in good shape and protect your business from any negative consequences.